Dell Marketing Case Study Example | Topics and Well Written Essays - 500 words

Dell Marketing - Case Study Example The Chinese market had grown to be the largest in the region from a volume standpoint, and as with each of the company's international channels posed its own set of unique challenges. The market leader domestically was Lenovo, a company which had an extensive small-to-medium scale business model appropriated for the country. In order to compete with Lenovo, for starters Dell tripled its production capacity by shoring up its operations in Xiamen. Bear in mind that for any sustainable competitive advantage to be achieved by the company in the region, the strategic plan must be closely adaptable to the pertinent market segments. Although opening its doors has resulted an a hitherto unseen westernization of the country, the smaller cities remain highly industrial in nature. Hence, the market demographic remained strictly lower income, most of whom were not comfortable ordering over the Internet. Dell's strategic answer to this was to open numerous offices across Chinese cities in deference to their direct sales business model. And as mentioned earlier, the unfamiliarity with E-commerce led Dell to make extensive use of toll-free numbers to cater to the less sophisticated business segment.

Business Systems and Operations Essay Example | Topics and Well Written Essays - 3500 words

Business Systems and Operations - Essay Example For this reason, it is then expected that for the sake of decision making, that the choice of getting the right supplier should undergo a supplier appraisal process that would give the purchaser a better view of the capabilities of the choice suppliers that they are picking from. This particular process is a singular part of strategic management that needs to be carried on into consideration by any purchasing company aiming to create connective transaction with other businesses to stand as suppliers. Strategic management is a contemporary approach formulated by the scientific society of modernized world regarding the aspect of management. It is generally an approach in management and planning wherein certain steps and procedures are develop and systematically incorporated in the normal process to achieve the desired goals of the institution. This is actually plan with a general outlook in the present and the future where different aspects and factors are incorporated as a whole to develop a plan towards the objective. Implementation of the said management strategic is viewed to post certain advantages and disadvantages to the institution and management in general. Strategic planning is viewed to possess many advantages in the management aspect of the institution. These advantages manifest as this approach generally maintains the focus of the group towards their objectives and goals. Also, strategic planning also ensures that the different factors involved in the group's action are indeed incorporated and be well regarded in their plan ahead of time. Management who uses this approach becomes fully aware of the things and aspect that must be dealt with thus minimizing the certain issues of uncertainty and disconcertment. In addition to that, the efforts of the groups are well distributed to all the works and issues that must be addressed thus, minimizing waste and worthless efforts. However, strategic planning also do posts several disadvantages to the group and this is mainly related to cultural changes and ambiguity in the plan. Commonly, strategic planning comes in contrast with prevalent cultural trend in a certain locality thus, this appro ach also require change and adaptation when it comes to its implementation. Another is the ambiguity regarding the planning part where the strategy is mainly formulated with underestimation and overestimation, coordination failure, failure in following the created plan, resistance to the implementation of the plan, and others. If critically analyzed, it is evidently true that the advantages of strategic planning do outweigh is disadvantages regarding the achievement of the goals and objective of the group. The main roots this approach flaws can actual be viewed to be in relation to the culture trend and the planning itself. Strategic planning is indeed relevant because it can actually focus the efforts of the groups to the objective and keep all pertinent issues and aspect at perspective however, the plan itself must be created with