McDonalds environment analysis for hospitality

McDonalds environment analysis for hospitality INTRODUCTION As per British Hospitality Association, hospitality is UK’s 4th largest industry which employs 2.7 million people in the UK and accounted for 27.7% of total job growth in the UK. Importance of this industry to the UK’s economy can never be overemphasised. In recent past the UK’s economy has faced radical changes which led the organisation to adapt and change in order to survive and grow. The aim of this research is to analyse the impact of business environment on the success of an organisation chosen from this ever growing Hospitality and Tourism industry. The study choses McDonald corporation which is a key food service retailer. McDonalds serves over 69 million customers in over 100 countries through its 36000 locations. The organisation stepped in the UK market in 1974 and has more than 1200 restaurants across the UK. References: http://www.bha.org.uk/ http://news.mcdonalds.com/Corporate/Press-Releases/Financial-Release?xmlreleaseid=123062 1.2 FACTORS AFFECTING AN ORGANISATION: INTERNAL AND EXTERNAL ENVIORNMENTAL FACTORS As per www.study.com there are a number of events and situations that impact an organisation and they can be classified into: internal environmental factors and external environmental factors (referred to as IEF and EEF hereafter). Few examples of IEF would be changes in the management, cultural changes and employee morale changes etc. Similarly few examples of EEF will be industry regulations, economic and political factors, government regulations etc. References: http://study.com/academy/lesson/internal-and-external-environments-of-business-lesson-quiz.html 1.2.1 INTERNAL AND EXTERNAL ENVIORNMENTAL FACTORS IN THE CASE OF MCDONALDS: As per Campden BRI which is a food and drink research firm, there are six challenges that this industry will face in 2012 and beyond. The Campden report broadly classifies these factors as Manufacturing challenges Innovation Food Drink and the Consumer Safety Knowledge The tables below classifies the Campden BRI’s six factors as IEF and EEF applied in the case of McDonalds. Source: http://www.foodmanufacture.co.uk/Supply-Chain/Campden-BRI-s-six-food-industry-challenges 1.2.2 ANALYSING INTERNAL AND EXTERNAL ENVIORNMENTAL FACTORS IN CASE OF MCDONALDS This section tries to analyse various IEF and EEF based on 1.2.2.1 RAW MATERIAL CHALLENGES/SUPPLIERS- AN EXTERNAL ENVIORNMENTAL FACTOR The foremost supporters for McDonalds are their supplier as they are the one of the largest company to supply burgers in the US. Customer’s reputation is highlighted through maintained system of service, quality and cleanliness in every aspect. They have also met or exceed USDA standards that are strictest in the food industry. The public supporters are in general multiple support clubs and with respect to customer group represents multi fan sites and blogs. 1.2.2.2 MANUFACTURING CHALLENGES / AN INTERNAL ENVIROMENT FACTOR Analysing the business environment will attempt to demonstrate the complexity of issues arise with the organisation. They have developed network operation and distribution system. The company has been able to achieve consistent product taste. Their focus is on delivery sales and protecting its life time reputation. McDonalds has also done culture adaption to consider vegetarian options for their all universal food branch. 1.2.2.3 INNOVATION / AN INTERNAL ENVIROMENT FACTOR The innovation will increase both product quality and longevity. 1.2.2.4 FOOD, DRINK AND THE CONSUMER / McDonald’s had maintained the quite low bargaining power of buyers. They are very low risk of switching customers into other brands. There was quite stagnant image among the customers through quality of differentiation, customer care and other promotions. 1.2.2.5 SAFETY / REGULATORY AND STATUTORY COMPLIANCE 1.2.2.6: KNOWLEDGE / 1.2.2.7 EXPANSION/ NEW GEOGRAPHICAL MARKET A number of key internal and external environmental factors constitute the elements of long term sustainable growth plan and it will not be wrong to say that the geographical diversification is vital element to fuel growth. As per the company’s corporate website: â€Å"We believe these priorities align with our customers evolving needs, and combined with our competitive advantages of convenience, menu variety, geographic diversification and System alignment will drive long-term sustainable growth.† Looking into the recent trends it can be said that McDonald’s growth is fuelled by its franchise business. As per the company’s official website â€Å"We view ourselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability. At year-end 2014, more than 80% of McDonald’s restaurants were franchised. SOURCE: http://www.aboutmcdonalds.com/mcd/investors/company_profile.html http://www.aboutmcdonalds.com/mcd/investors/company_profile.html References: http://www.bha.org.uk/ http://news.mcdonalds.com/Corporate/Press-Releases/Financial-Release?xmlreleaseid=123062 http://www.mcdonalds.co.uk/ukhome/Aboutus/Franchising.html Competitive advantage http://www.mcdonalds.co.uk/ukhome/Aboutus/Development/Locations_and_contacts.html McDonald is very open about its grown plans. On the official website the company has posted geographical regions for its intended growth region and invites the public to propose a development site. The study feel that by using this approach McDonalds is making an effective use of public information by providing an open platform for the local. This information gathering methodology not only is more efficient in terms of using local public knowledge about the area, but is also effective way of reducing planning, research and development cost and time that goes is development of a new site. This marketing strategy also adds to Brand awareness, brand recognition and stronger connect via the local people. Negative: The Company may end up losing a lot of time effort cost in moving in a direction which may not be fruitful. To afford a comparative analysis of the internal and external environment of McDonalds this study has used KFC’s corresponding data. It’s structured as an independent business with responsible accounting operations, community relations, training and human resources. They offer both counter service and drive through service with indoor and outdoor seating. In 2006, introduction of forever young brand was to redesign the current structure outlet of restaurant. One of the cornerstones of McDonalds success in the UK is its property portfolio, which provides a well located and convenient network of restaurants throughout the country for our customers to use and enjoy. There are almost 1200 restaurants to be found in a variety of locations such as traditional high streets; shopping centres; retail parks; roadside locations; leisure centres; railway and airport termini and motorway service areas. We are renowned for being the pioneers of the drive-thru restaurant concept and are the UK and world leader in this sector. This continues to be the key focus for our growth. Due to the growing success of the Company, the intention is to increase the pace of acquisitions with a target of 40 new restaurant openings per year from 2014, which will create up to 2,400 new job opportunities annually. The primary vehicle for this expansion will be freestanding drive-thru restaurants where convenience is key or locations in new or existing retail and leisure parks and transport hubs where visits are often part of a linked trip. Competitors http://www.kfc.co.uk/join-us/become-a-franchisee/ Mc Donald’s has a much stronger presence in the UK Market as compared to its competitors whereas a key rival KFC has 800 branches across the UK. http://www.kfc.co.uk/join-us/become-a-franchisee/ As evident from the information openly available on the website of Mc Donald’s KFC it appres that the cost of opening a Mc Donald’s franchise is much less as compared to cost of opening a KFC franchise. They suffer tough competition through burger king’s that are specialised in beef products. Wendy has also been added as a competitor due to high hamburger chains. They are other companies as well who are gaining market shares due to specialised in gourmet coffees, pasties and fresh sub sandwiches like Subway, Greggs and Starbucks. http://www.kfcdevelopment.co.uk/faqs/ KFC pays finders fee Do you pay finders fees for introducing a site? Yes we pay generous finders fees for recognised introductions  £20,000 for DT sites and  £12,500 for food courts/restaurants.* Figure: Competitors of McDonald’s A table showing a comparative analysis relating to the franchise between Mc Donald’s (UK) and KFC (UK) based on information directly available from the website. http://www.mcdonalds.co.uk/ukhome/Aboutus/Franchising/the-finance-bit.html http://www.kfc.co.uk/join-us/become-a-franchisee/ Opponents McDonald’s has been targeted due to their popularity in the food industry. Recently there was criticism about the cow disease crisis which showed serious threats towards world health. Children welfare society also opposes this company about their advertisement on happy meal which continuously attract children to buy their products. The other opponents are mainly animal rights groups that supported animal cruelty, which are against the manufacture of food produced by killing animals. Environment Analysis McDonalds differs from its Competitors All leases are taken in the McDonalds Restaurants Ltd name McDonalds take leases up to 25 years McDonalds has a superior covenant strength achieving yields of between 5% and 6% Site requirements Mixed Use/Retail Parks/Leisure Parks/Main Arterial Routes Co-location opportunities with hotels and petrol stations considered Ideal site size is 0.5+ acres All opportunities considered: Standalone units/Leasehold or Freehold sites up to one acre Our Recommendations: The research asserts that being in food industry the importance of maintaining a healthy and clean image in the eye of the public can never be overemphasized. Having said that, the increasing competition in the industry may lead to targeted negative criticism towards McDonalds. Developing a proactive crisis management team will be key element to manage any crisis situation. This study feels that there is a direct correlation between growth planning and the number of outlets that an organisation can open in new geographical areas across the UK. The franchise model plays a key role in deciding the growth path in the UK market and how well McDonald’s and its competitors manage this model will determine the organisations future share in this industry segment in the foreseeable future. Below are some key recommendations: Proactive measures to find a store location in the newer markets: Whereas, inviting public to propose a site for an outlet is a very cost effective and efficient way for growth planning, at the same time the study feels that McDonalds should take proactive steps to capture all the key locations in the major towns and cities. Using extensive market research, talking to local people and other direct means of research will be highly recommended for this purpose. Encouraging active participation of local resources: From finding a new location to the stage of complete set up of a franchise store, the process may involve a close liaison with local public. The study feels that there should be more incentive for the local parties to take an enthusiastic participation in this process. The study found that the KFC offers a ‘Finder’s Fee’ covenant openly disclosed under the FAQ section whereas provision for such a clause was missing from McDonalds website. Full disclosure of key information which is vital for decision making: If the franchise procedure is explained well, it could play a key role in encouraging people to show active participation in the process. Whereas KFC’s website discloses information about handing of planning permission and the time duration involved in the whole set up process very openly, this was found missing from the franchise FAQs section of the McDonalds website. Clear and full disclosure of the vital facts will afford more tools for informed decision making in the hands of perspective franchisee.

Bless Me, Ultima Essay -- essays research papers

Antonio is Alienated   Ã‚  Ã‚  Ã‚  Ã‚  I believe that in the novel Bless Me, Ultima Antonio is an alienated individual. He doesn’t seem to act like any of the other kids his age and has been through so much more then they have. For example, Antonio is torn between making his mother happy and becoming a priest, or making his father happy and becoming a cowboy type figure. He also has experienced a lot of death in his life to people he cared deeply about. I believe that Antonio is alienated because he has the mind of an adult, he is the only one who can talk to Ultima, and he can see the future. Oddly, Antonio is the only one who understands Ultima. For example, in the beginning of the book Antonio shook Ultima’s hand and he could sense the power of a whirlwind pass through hi...

Free Essays - Jealousy in Shakespeares Othello :: Othello essays

Jealousy in Othello "O, Beware, my lord, of jealousy! It is the green-eyed monster (3.3.195-96)..." If a monster with green eyes were coming at an individual, what would one do? The answer of course, depends on the circumstances of that particular person. Would one permit the green-eyed monster to conquer his or her own mind, and control his or her every move? In this case the green-eyed monster would indeed be jealousy. Now lets use Iago for example. He was prejudice towards the African American, Othello, to whom he held a lower military position; a less qualified man, Cassio, was promoted as Othello's lieutenant, and he wasn't high in social classes. Iago's life was excruciatingly unsatisfactory and Iago welcomed the green-eyed monster with is arms wide open. First of all, why does one feel a need for control over others? Besides jealousy, could ones own life not be going the way they would like? Iago didn't have power over anything. The only thing he had power over was his emotions, and he couldn't even control them. He says, and I quote, "Tis in ourselves that we ar e thus or thus. Our bodies are our gardens, to which our wills are gardeners (1.3.361-63)." In translation, it means only we have control over out internal selves. We are also the only one's who can take control over our feelings. As soon as Iago put his scheme into action, he saw results: "Now art thou my lieutenant (3.4.545)." Iago had Othello under his control, just as he anticipated. Iago told lies to Othello and to try and convince him to bring his own wants to life; one being lieutenant for Othello. Additionally, how could a person be so cruel? Iago was ruthless and surmounted by jealousy, selfishness, prejudice, and he was also spiteful. Iago had said, "I have it. It is engendered. Hell and night must bring this world's light (1.3.446-47)." Iago was referring to his cruel scheme designed to destroy Othello's life. How selfish of Iago to want to impose his cruel lies and actions on these somewhat good, unsuspecting people. He wanted to cause destruction for the so le purpose of satisfying his desires. Next, what happens when an individual has fulfilled his or her goals?

Lack of Variance Among Modern Cars :: Economy

Lack of Variance Among Modern Cars We ask ourselves every time we see heavy traffic, is there no variance anymore amongst car models? In the old days, as a matter of fact only five or ten years ago every single car brand seemed to have it's own personality, today they look more like a cluster of copycats. What went wrong? One reason is that the automotive industry has certain trends it has to follow, just like fashion designers and musical composers. In times of recession and decreasing sales there is less room to take chances and manufacturers are prone to follow the common pattern as a safer bet rather than releasing a controversial product that might or might not sell very well. This makes for different models to conform considerably under the rules and regulations for the design of a car of this decade. Another reason is that many manufacturers actually cooperate and by contracts copy each others models. The Mitsubishi 3000 GT for example is practically the same car as the Dodge Stealth, only the Mitsubishi is made in Japan at the original factory and the Stealth is made in the US at the Dodge factory. Apart from the two emblems respectively, very few details differ the two cars. Honda who have been in need of a sport utility vehicle in order to grab their share of that part of the market, which has grown considerably the last decade have taken almost desperate measures. They have simply bought the rights to re-badge the Isuzu Rodeo as the Honda Passport and marketed it as an all new model. The last and maybe the most logical reason is that all manufacturers are striving towards 'the perfect car'. All cars are supposed to offer a maximum of performance, passenger room and cargo space, and a minimum of fuel consumption and cost to manufacture and maintain. There are only so many ways to technically achieve these goals. Cars tend to get more rounded edges in order to be more aerodynamic. The trunk lid is high in order to offer greater cargo space without imposing on the passengers. The design of the trunk lid is also approaching the 'optimal' shape for easy loading and access. Windows are large and pillars are thin for better view. The lights, both back and front, are homing in on the design for maximum

Community Health Department Investigation

The Health Department received a letter notifying them of a possible health problem in regards to students at Truman and Jackson Middle Schools. It is my duties as a member of the investigative team to find out if there was an increase of absences and for what classes. In looking at the charts it would appear that the absences occurred for the band classes at Truman and Jackson Middle Schools on May 20th. The chart shows an absent rate of 33% for Truman and 25% for Jackson (â€Å"Independent School District 12 Intranet†). According to the letter from the principal at Truman Middle School she is concerned that a flu outbreak could be the cause of the student’s absences but there is also information from the Health Department inspections that shows restaurants with violations such as: sanitation, food storage, and food preparation. My first hypothesis would be that the students from Truman and Jackson were absent from school on the 20th because they ate at one of the restaurants and caught food poisoning. Several of the students had similar symptoms such as: diarrhea, fever, and vomiting which kept them from attending school. My second hypothesis would be that the students from the two schools came in contact with another which could have lead them to transmitting the flu to one another. This would be supported by the fact that on the calendar of events the students attended the Battle of the Bands on May 19th, which was a day before the absences started taking place. There are six testable questions that could help with the investigation: how close are Truman and Jackson schools, did other band students from Kennedy and Roosevelt report the same symptoms, was there direct contact between the students at Truman and Jackson, were the band students from Kennedy and Roosevelt in contact with the students from Truman and Jackson, was the reported illnesses from students who played the same instrument, and how close are Kennedy and Roosevelt to Truman and Jackson. The following statement: â€Å"The Brentwood Indians basketball team lost the state championship because there is bad stuff in the stars happening with Mars in Aquarius†, is not a suitable hypothesis. In order for â€Å"bad stuff† to be tested we would need to know what exactly it is that they are referring to as â€Å"bad stuff†.

Chemical in Daily Life Essay

Its brief meaning explains it all. Chemistry is a science that deals with matter, its composition, and changes they undertake. Chemistry has been part in our lives ever since. It contributes to our existence, our culture, and our life. Chemistry explains why changes happen around us. All living processes are chemical reactions. It helps in sustaining our needs. Through this we are able to feed the world’s population, medicines to cure diseases and improve health, and to protect our environment. Chemistry plays an important role in our lives. It contributes a lot to human knowledge. So let’s use chemistry in a way that human being and our environment would benefit from it. Chemistry involves everything about us. It is part of our daily life. From the moment we wake up until we go to bed. The food we take, the makeup we put on our faces, the soaps and cleaners we used everyday, chemistry is all around you every day. hemistry is somehow related to accountants. Because it helps to understand the changes that accountants undergo in their life and to understand human body. It only shows that chemistry plays a major role in our life. It explains every phenomenon in Life and illustrates the changes in our environment. It can be the source of maintaining the ecological balance and designates the life of planet Earth. Chemistry draws the chemical phenomena in life processes that contributes to our knowledge about the chemical changes in life and environment. Learning chemistry is like learning the reality that we are blessed by God because He create us and other Living things perfectly. Accountants need to study chemistry in order to know about the life processes and the composition of every thing. And that is the scope of studying chemistry. MPORTANCE AND USES OF CHEMISTRY An understanding of living organisms, including the human being have  reached us through chemistry, the science dealing with materials, their composition, and the changes, which they undergo. Chemistry and chemical changes help us understand the human body. Chemistry fits into our lives. It offers new chemical frontiers and tells us what benefits may flow from them. Chemistry contributes to our existence, our culture, and our quality of life. Chemistry is concerned with the changes we see around us, like the rusting of iron, growing of grass, burning of wood and many more. Without these changes or chemical reactions our Planet Earth would be lifeless. A plant takes carbon dioxide from the air and water from the soil to produce carbohydrates through a wondrous series of chemical reactions called photosynthesis. All living processes are chemical reactions. Everything we use, wear, live in, ride in, and play with is produced through controlled chemical reactions. Chemists design reactions that will convert chemical substances we find around us into chemical substances that serve our needs. Chemistry answers the needs of our society through a deep understanding of the factors that govern and furnish control of chemical reactions. It plays a critical role in man’s attempt to feed the world population, to tap new sources of energy, to clothe and house humankind, to provide renewable substitutes for dwindling or scarce materials, to improve health and conquer disease, and to monitor and protect our environment. Because of this responsiveness to human needs, chemistry has become a crucial factor in the nation’s economic well-being. Aside from that, our culture believes that learning about our place in the universe is not enough reason for encouraging scientific inquiry. Nothing concerns humans more than questions about the nature of life and how to preserve it. Since all life processes are brought about by chemical changes, understanding chemical reactivity is a vital foundation for our ultimate understanding of life. Thus chemistry, along with biology, contributes to human knowledge in areas of universal philosophical significance.

Djas

Successful adaptation to change Involves risk taking which means that the inevitability of unpredictable outcomes, both positive and negative leaves many individuals lost in fear and pain. While some find contentment in familiar family and friends, others find change confronting, causing feelings of fear and insecurity, while still others seek the thrill of exploration. In spite of these varying attitudes to change, change is a concept that is essential to the continuation of life. These varying concepts of change and Its Importance are represented through structural and language techniques.In the poem ‘Loch Arid Gorge' by John Fouler, a poem that refers to the thrill and dangers of naval exploration. The feature film ‘Rush' directed by Ron Howard, conveys the fear resulting from injury and the positive change that can come from suffering. Finally, the poem ‘Enter Without So Much as Knocking' by Bruce Dade tests the reader's own understanding of the negative effects of commercialism change on human life. Whilst the positive thrill of exploration and risk taking involves new worlds and perspectives, the negative aspects when disaster strikes well outweigh the positive effects.Such journeys may include other people such as the way that Australian poet John Fouler explores the notion of change via thrill of exploration, as well as the discovery of the past. Fouler creates a relationship between himself and the responder through the use of Inclusive language within the text. This Is conveyed In â€Å"We climb along a weathered cream precipice†¦ † The use of Inclusive language takes the responder on a dangerous journey along the cliff face with the author to the setting where the poem is taking place.The Journey Fouler shares with responders pens their eyes, revealing the tragic historical past and the violent events that had taken place along the Victorian coastline. With the realization of the shipwreck of the Lock Arid ‘a centu ry ago, the true strength and persistence of nature Is revealed as It simply goes on *clicking tufts of unconcern' Like the sheep and cattle', the unusual metaphor here together with the gravestones' that ‘hump the grass' reveal Just how much has changed physically at this tourist site since that terrible night.Moreover, nature's power to provide negative unpredictable outcomes reveals the risk of sea runners in the past. Change is perceived by the reader as both, positive and negative resulting in the responders Joining Fouler as he takes them on an exploration to discover the unfamiliar secrets of history. This idea of risk taking and unpredictable outcomes is also represented in the film ‘Rush' which involves the highly dangerous sport of Formula One in sass's. The protagonists cheat death and get thrill from it which is represented in the quote, â€Å"The closer you are to death, the more alive you feel.It's a wonderful way to live. † which describes risk taki ng with positive connotations. This is reinforced by the way the director capture the protagonists crash. The use of a long shot down the straight they are sitting on the straight watching the scene take place. The heavy rain droplets running down the screen emphasis the dangers and how heroic the drivers are. When the car flips many components from the vehicle fly off in every direction illustrating how dangerous the sport was, not only for the driver and the car but for the audience who are at risk of projectiles from crashing cars.This crash hanged the Fl culture forever, it encouraged drivers never to push racing to extreme limits where conditions are likely to result in great injury or death. Both of these texts demonstrate the thrill that some find in risk taking. However, this text also demonstrates the dangers in the exploration of new situations. Since change is unpredictable, individuals often experience pain and suffering which negatively affects their lives but also has the potential to encourage personal growth and understanding as they struggle to adapt.This is explored in ‘Rush' as Howard explores both change and the positive and negative thoughts of fear which arise from injury and suffering. Suffering forces individuals to take stock of their lives ,†Ã¢â‚¬ ¦ While in Hospital getting my lungs vacuumed I realized there was more than Just winning, I have a wife and want to live till a long age†¦. â€Å", the use of personal first person reflection and the black humor of' getting my lungs vacuumed' makes the character, Nikkei Laud, exaggerate his feelings towards the positive aspects of life and how much he values it.The use of the flashbacks to where Laud was in hospital unconnected to all the medical equipment show the true terror all bystanders experienced. A close up shot from the doctor pushing the vacuum down his throat as well as the strong sound of sludge being sucked from his lungs, turns the responder stomach to almost feeling the smallest of pain Laud experienced during his recovery. The director included the direct and confronting image in the film to express how the positive outcomes of change only become obvious after fear of injury and suffering. Enter without so much as knocking is a poem written by Bruce Dade in order to test he reader's opinion towards change and question the inevitability of change through the broad range of language techniques used. The parody of sass advertising slogans in the quote â€Å"†¦ Like every other well-equipped smoothly-run household, his included one economy size mum, one Anthony Squires-Cholesterol-summertime Dad†¦ † Enforces the influence of consumerism on society as it manipulates people to change without them being aware of it.This is seen through the use of caesura and tone to reinforce the thoughts of shallow commercialism and its strong influence on change. The overload of commercialism is perceived as topic but is only changing the world into a dyspepsia society as it large influences the actions and products of each and every individual. This tests the reader's thoughts of change and why they have changes. Throughout all three texts composers take their responders on a Journey to demonstrate their perspectives of change.In ‘Loch Arid Gorge' and ‘Rush' the composers express factual historical events. The composers take their responders on social, cultural and personal changes and the impact on human life. Those personae quire adaptation and often risk taking behavior in order to understand themselves better. By contrast, â€Å"Enter without so much of knocking reveals that change can be subtle as the persona is not aware of the changes until it is too late and he is faced with death.Intro: risk taking – different perspective unpredictable outcomes: positive and negative inevitability, no control expressed through engage and structural techniques ‘Loch Arid Gorge' by John Fouler: destr uction caused by nature ‘Rush' by Ron Howard: fear resulting from injury and the positive change that can come from offering ‘Enter Without So Much as Knocking by Bruce Dade: negative effects of commercialism on human life.